ARTICLE

OpenAI London + Anthropic enterprise push: what it means for B2B teams

2026-02-27 · 6 min

IAB2BEstrategiaOperación

The competitive edge is no longer "using AI" but integrating it into measurable business workflows.

Key takeaways

  • Prioritize one critical flow over broad pilots.
  • Define measurable KPIs before scaling.
  • Tie AI output to revenue or operational speed.

Full version

Complete editorial version in Spanish: open original article →